Privacy Policy for Flower Delivery Chelsea
Our Commitment to Your Privacy
At Flower Delivery Chelsea, we take your privacy seriously and are committed to safeguarding your personal data. This Privacy Policy sets out how we collect, use, and protect information from customers ordering floral arrangements and related products in Chelsea and surrounding districts. It also details your rights under the General Data Protection Regulation (GDPR).
Scope of This Policy
This Privacy Policy applies to all individuals who place orders with Flower Delivery Chelsea in Chelsea and its surrounding districts. By accessing our services, in person, online, or by telephone, you acknowledge and agree to the practices described herein.
What Data We Collect
To provide you with an efficient service, we may collect and process the following types of personal data:
- Contact Information: Name, address, postcode, and contact details (excluding email addresses and phone numbers) provided during order placement.
- Order Details: Information regarding your purchases, such as delivery address, recipient’s name and address, message card content, delivery instructions, and product preferences.
- Payment Information: Data required to process payments (processed securely via payment processors; we do not store full card details).
- Usage Data: Information about how you interact with our website, including IP addresses, browsing data, and cookies (see more under Use of Cookies below).
- Correspondence: Records of your communications with us, including enquiries and feedback.
Lawful Basis for Processing Data
Under GDPR, we process your personal data using one or more of the following lawful bases:
- Contractual Necessity: To process orders, deliver goods, and provide customer support.
- Legal Obligation: Where we are required to comply with applicable laws and regulations.
- Legitimate Interests: For the operation and improvement of our services, including quality control and fraud prevention, provided these interests do not override your rights.
- Consent: Where you have expressly consented to certain uses, such as receiving marketing materials (which you may opt-out of at any time).
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying legal, accounting, or reporting requirements. Typically, customer order details are retained for up to six years for tax and business record-keeping purposes, unless a longer retention period is required or permitted by law. After this period, personal data is securely destroyed or anonymised.
Use of Data Processors
Flower Delivery Chelsea works with trusted third-party suppliers ("processors") to help deliver our products and services. These processors may include:
- Payment processing providers
- Courier and delivery partners
- IT support and cloud service providers
- Website analytics providers
All processors are required to process your data in compliance with GDPR, under strict contractual obligations, and only for the purposes we specify. We do not sell or disclose your personal data to any third parties for unrelated marketing or profiling purposes.
Your Rights Under GDPR
Under GDPR, you have a number of important rights regarding your personal data. These include:
- Right of Access: You can request access to your personal data that we hold, and obtain information on how it is processed.
- Right to Rectification: If any personal data is inaccurate or incomplete, you are entitled to have it corrected.
- Right to Erasure: In certain cases, you can request that your data be erased, subject to applicable legal retention requirements.
- Right to Restrict Processing: You may request the restriction or suppression of your personal data in certain circumstances.
- Right to Data Portability: You have the right to receive your personal data in a commonly used format and transmit it to another controller.
- Right to Object: You may object to the processing of your data where processing is based on legitimate interests, including direct marketing.
- Rights Relating to Automated Decision Making: You have rights relating to automated processing or profiling.
To exercise any of these rights or for more information about our privacy practices, please contact us using the details provided on our website or point of sale. We will respond to your requests in accordance with applicable law.
Security Measures
We implement appropriate technical and organisational security measures to protect your personal data from unauthorised access, loss, or misuse. These include secure encryption, access controls, and periodic reviews of our security policies and systems. Despite our efforts, while we strive to protect your data, no method of transmission over the internet or storage is 100% secure.
Use of Cookies
Our website may use cookies and similar technologies to enhance your experience, analyse traffic, and allow certain website functionality. Where required, we seek your explicit consent for cookie usage. You may control cookie preferences through your browser settings at any time; however, this may affect your access to some features of our website.
Children's Privacy
Our services are not directed towards children under the age of 16, and we do not knowingly collect information from children. If you believe a child’s data has been provided to us, please contact us and we will take steps to remove such information promptly.
Changes to This Policy
We may update this Privacy Policy from time to time in response to regulatory changes or business needs. The current version will always be displayed on our website. We encourage you to review this Policy periodically so that you remain informed about how we process and protect your information.
Contacting Us
If you have any questions about this Privacy Policy or your personal data, please refer to the contact details provided at our place of business or on our website. We are committed to addressing your privacy-related concerns promptly and transparently.
